{"id":11337,"date":"2026-03-04T08:41:01","date_gmt":"2026-03-04T08:41:01","guid":{"rendered":"https:\/\/www.petz.uk\/best-zooplus-products\/"},"modified":"2026-03-04T08:41:01","modified_gmt":"2026-03-04T08:41:01","slug":"best-zooplus-products","status":"publish","type":"page","link":"https:\/\/www.petz.uk\/best-zooplus-products\/","title":{"rendered":"Best ZooPlus Products UK 2026: Complete Brand Guide & Reviews"},"content":{"rendered":"

ZooPlus is the largest online-only pet retailer in Europe, with over 9,000 products available to UK customers. Since launching in 1999, the company has built its competitive advantage on three pillars: exclusive own-brand products unavailable anywhere else, aggressive pricing on major branded foods through direct manufacturer relationships, and a loyalty points programme that rewards regular customers with meaningful discounts on future orders.<\/p>\n\n

This guide brings together our complete ZooPlus product review coverage \u2014 every brand we’ve tested, analysed, and reviewed with honest ingredient assessment and practical recommendations. Whether you’re looking for premium dog food, specialist cat nutrition, training treats, or veterinary diets, our brand-by-brand guides below will help you find the right product for your pet.<\/p>\n\n\n

\ud83d\udc15 Dog Food Brands on ZooPlus<\/h2>\n\n\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Brand<\/th>\nType<\/th>\nPositioning<\/th>\nOur Review<\/th>\n<\/tr>\n<\/thead>\n
Wolf of Wilderness<\/strong><\/td>\nZooPlus Own-Brand<\/td>\nRaw-inspired, grain-free, 70%+ meat<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Purizon<\/strong><\/td>\nZooPlus Own-Brand<\/td>\nBest-value grain-free, 43% protein<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Rocco<\/strong><\/td>\nZooPlus Own-Brand<\/td>\nPremium beef wet food, diet care range<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
James Wellbeloved<\/strong><\/td>\nPremium Brand<\/td>\nHypoallergenic, single protein, vet-endorsed<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Lily’s Kitchen<\/strong><\/td>\nPremium Brand<\/td>\nOrganic, B Corp, slow-baked kibble<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
IAMS<\/strong><\/td>\nMainstream Premium<\/td>\nResearch-backed, grain-inclusive, value<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Eukanuba<\/strong><\/td>\nPerformance Brand<\/td>\nBreed-specific, DentaDefense, Working range<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Royal Canin<\/strong><\/td>\nVet Science Brand<\/td>\nBreed-specific, Size Health Nutrition, Vet Expert<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Hill’s Science Plan<\/strong><\/td>\nVet Science Brand<\/td>\nPerfect Weight, Sensitive, Senior Vitality<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Hill’s Prescription Diet<\/strong><\/td>\nClinical \/ Therapeutic<\/td>\nk\/d kidney, c\/d urinary, i\/d GI, z\/d allergy<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n

\ud83d\udc08 Cat Food Brands on ZooPlus<\/h2>\n\n\n
\n\n\n\n\n\n\n\n\n\n
Brand<\/th>\nType<\/th>\nPositioning<\/th>\nOur Review<\/th>\n<\/tr>\n<\/thead>\n
Cosma<\/strong><\/td>\nZooPlus Exclusive<\/td>\nNature, Asia, Thai Soup \u2014 single protein wet<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Feringa<\/strong><\/td>\nZooPlus Own-Brand<\/td>\nCold-pressed dry, Classic Meat Menu wet<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Concept for Life<\/strong><\/td>\nZooPlus Own-Brand<\/td>\nBreed-specific, Sterilised, Indoor, Oral Care<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Applaws<\/strong><\/td>\nPremium Brand<\/td>\nHigh-meat tins, Taste Toppers, natural<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Almo Nature<\/strong><\/td>\nPremium Brand (Italian)<\/td>\nHFC human-grade, 100% non-profit foundation<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n

\ud83e\uddb4 Dog Treats on ZooPlus<\/h2>\n\n\n
\n\n\n\n\n\n\n\n
Guide<\/th>\nCoverage<\/th>\nOur Review<\/th>\n<\/tr>\n<\/thead>\n
Best Dog Treats UK<\/strong><\/td>\nTraining, chews, freeze-dried, functional treats<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Best Dog Dental Treats UK<\/strong><\/td>\nDentastix, Greenies, Dentalife, Whimzees<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n
Best Greenies Dog Treats<\/strong><\/td>\nDual VOHC-approved, all sizes, SmartBites<\/td>\nRead Review \u2192<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n

\ud83d\udcda Buying Guides by Category<\/h2>\n\n\n
\n\n\n\n\n\n\n\n\n
Guide<\/th>\nCoverage<\/th>\nLink<\/th>\n<\/tr>\n<\/thead>\n
Best Wet Cat Food UK<\/strong><\/td>\nApplaws, Cosma, Feringa, Almo Nature, Whiskas<\/td>\nRead Guide \u2192<\/a><\/td>\n<\/tr>\n
Best Dry Cat Food UK<\/strong><\/td>\nPurizon, Feringa, Concept for Life, Hill’s, Royal Canin<\/td>\nRead Guide \u2192<\/a><\/td>\n<\/tr>\n
Best Grain-Free Cat Food UK<\/strong><\/td>\nCosma, Feringa, Purizon, Applaws, Almo Nature<\/td>\nRead Guide \u2192<\/a><\/td>\n<\/tr>\n
Best Cat Food for Sensitive Stomachs<\/strong><\/td>\nCosma, JWB, Hill’s Sensitive, RC Digestive, Hill’s i\/d<\/td>\nRead Guide \u2192<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n

Why We Recommend ZooPlus for UK Pet Owners<\/h2>\n\n\n